This week I am bringing in Rajam Roose to talk about Online Marketing for massage therapists. Rajam started practicing massage back in 1999, and maintained a very successful practice for more than 15 years. She has since decided to pass along many of the tools to her success and and teach massage business owners the skills to take advantage of digital marketing and the confidence to do it successfully. While there is a lot of information and programs out there to help people take advantage of digital marketing, there was just not very much that was targeted specifically to help us bodyworkers navigate those waters. I can’t tell you how many times I have had students and colleagues tell me how they avoid online marketing and the moment it comes up in conversation they are like deer in headlights. It’s my hope by bringing Rajam on to talk with me that we can start to break this subject down into more understandable pieces. Hopefully by the end of this conversation the subject my feel more accessible and perhaps even inspire a few of you to take that first step. Rajam also happens to be the founder and CEO of the San Diego Pain Summit. So I had to slip in a question about that event. I have heard about this Summit from several of my guests, and I am excited to say that I will be attending it in Feb 2019. One of my goals there is to meet and interview some of the presenters so that you as my listeners can benefit from some of the subjects we cover there.

In this episode:
[2:47] Common misconceptions of online marketing
[10:28] A common mistake in the social media world
[13:09] SEO
[16:58] SEO resource
[20:40] Email Marketing
[27:10] San Diego Pain Summit

Notable quotes from Rajam

“Many massage therapists end up creating a website that we like, without considering what would attract our target audience.”

“The cool thing about internet marketing is that it is so cheap!”

“When you stop working on your marketing, things start to pester out.”r out.”