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“Online Marketing” w/ Rajam Roose

October 15, 2018 In Podcast
Tags: Alternative Healthcare, Bodywork, Health, Holistic Health, Massage, Massage Therapist, Massage Therapy
by Haley Winter
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This week I am bringing in Rajam Roose to talk about Online Marketing for massage therapists. Rajam started practicing massage back in 1999, and maintained a very successful practice for more than 15 years. She has since decided to pass along many of the tools to her success and and teach massage business owners the skills to take advantage of digital marketing and the confidence to do it successfully. While there is a lot of information and programs out there to help people take advantage of digital marketing, there was just not very much that was targeted specifically to help us bodyworkers navigate those waters. I can’t tell you how many times I have had students and colleagues tell me how they avoid online marketing and the moment it comes up in conversation they are like deer in headlights. It’s my hope by bringing Rajam on to talk with me that we can start to break this subject down into more understandable pieces. Hopefully by the end of this conversation the subject my feel more accessible and perhaps even inspire a few of you to take that first step. Rajam also happens to be the founder and CEO of the San Diego Pain Summit. So I had to slip in a question about that event. I have heard about this Summit from several of my guests, and I am excited to say that I will be attending it in Feb 2019. One of my goals there is to meet and interview some of the presenters so that you as my listeners can benefit from some of the subjects we cover there.

 

In this episode:
[2:47] Common misconceptions of online marketing
[10:28] A common mistake in the social media world
[13:09] SEO
[16:58] SEO resource
[20:40] Email Marketing
[27:10] San Diego Pain Summit

 

Notable quotes from Rajam

“Many massage therapists end up creating a website that we like, without considering what would attract our target audience.”

“The cool thing about internet marketing is that it is so cheap!”

“When you stop working on your marketing, things start to pester out.”r out.”

 

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Podcast Reviews

  • So good!
    November 7, 2019 by Kdawt from United States

    I’m making a career change and I start a massage therapy program in a couple months. I’ve been devouring the episodes from this podcast. I’ve already learned so much, and I haven’t even started school yet! Thanks so much for this wonderful resource!

  • Educator resource
    April 21, 2019 by K@tk!t from United States

    This is my favorite massage therapy podcast! It’s a must for any massage educator who wants to stay current in the ever evolving field of massage. I’m so grateful for this work and these insightful perspectives!

  • A necessity for your practice
    April 2, 2019 by afa massage from United States

    How’s the Pressure gives us the opportunity to hear from a spectrum of industry experts on conditions and professional matters that we encounter daily in our practice. Haley’s interview skills are spectacular - thoughtful and mindful questions encouraging a habit of critical thinking. Bravo!

  • Massage Therapist
    March 21, 2019 by Laura Lorrain from United States

    I have been listening to Haley Winter's podcast for a couple years and I love each and every episode. I've been practicing massage at a major resort spa along the San Mateo Coastline and all of Haley's guests are very relevant and current with their information. I value these podcasts to fill my busy Bay Area commute and to keep connected with other professionals locally. Thank you, Haley!! Your interviewing work is a great contribution to our field.

  • Credible and inquisitive
    December 21, 2018 by Allissa Haines from United States

    Haley does a beautiful job of introducing massage therapists to new ideas and interesting issues. I love the variety of guests, the reverence given to our hands on work, and the occasional irreverence to push us out of our comfort zones and become better practitioners. There’s a void in our field. many of us are aching for deeper, meaningful conversations about massage therapy, presented in a warm accessible manner. Haley and his guests are filling that void.

  • Wow
    October 31, 2018 by Cds65 from United States

    What a wonderful resource for massage therapists. He is a very thoughtful and insightful interviewer. Really love it...

  • Great information; hard to hear
    October 10, 2018 by A Twist from United States

    So many interesting topics and speakers are offered and I want to dive deeper into all the episodes that this podcast has, but I can’t hear half of what is said because the sound levels are too soft even at max volume.

  • Excellent podcast
    October 3, 2018 by ??❄️? from United States

    This podcast is gold. Haley is an excellent interviewer who asks thoughtful and specific questions that really uncover useful knowledge. I love the variety of guests. Thank you for opening up the world of massage therapy to me.

  • Finally, a good massage podcast!
    August 18, 2018 by Bode232300 from United States

    Massage therapy was sorely lacking any podcasts with good substance. I’ve only listened to two episodes so far but I can’t wait to listen to all of them. Thank you for making my commute to work so much more educational! Bravo.

  • Great content, please fix the sound quality!
    July 10, 2018 by laura-gee from United States

    I want to listen to this at the gym but even with my headphones/ear buds and phone volumes maxed out, I can barely hear this podcast. Same thing in my car. I do not have this issue with my other favorite podcasts. ? other than, keep up the good work!???

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